Federalist was conceived as an answer to the arduous and expensive process federal government agencies face when creating simple, content driven websites. As a static website generator, it utilized technologies familiar to modern website developers but not necessarily familiar to content creators and website owners. To scale Federalist into a successful product required testing our assumptions about our target customers, and validating the market need.
It was the smallest team I have ever worked with: two developers, a visual designer and myself. This allowed us to have informal roles and work fluidly. I shared the product manager responsibilities with the developer who initially conceived the project, and served as strategist , user research lead, and UX designer.